The books and catalogs portion of the commercial printing industry generates over $54.7 billion in annual print revenue. Even though much has changed in the world since the invention of the printing press, the attraction to printing options has remained constant.
There are two big drivers behind the growth of this industry. The first is digital print including Inkjet which has seen an average annual growth rate of 10% for the last 3 years. An even bigger drive, and is somewhat connected to the first point, is technological efficiencies which have increased profit margins by more than 20% in the past 5 years.
An executive report produced by WhatTheyThink from fall of 2019 survey results highlights:
48% of respondents said that 2019 revenues had increased by > 6%
Pricing is business owners’ number one challenge
“Partnering with other print providers” was cited as the top business opportunities for 2020
If you have not experienced #1 above and #2 is a challenge for you, then take the opportunity presented in #3 through a partnership with Elanders Americas to increase your profit margin, extend your business offerings, and increase your marketing without the overhead.
Below we have outlined services and benefits that Elanders Americas offers to other printers and publishers. Read on and then contact me to discuss how we can help you.
Smart services for all
Book and catalog manufacturing is no longer about production at any price; setting up large presses and running them at full capacity. It is about producing to the design, function, and need. How? By partnering with a vendor that has the latest print technology, utilizes papers and finishes that convey your brand image, and offers bindings like PUR providing versatility to fit the needs of each and every product.
We offer both EVA and PUR glue for our perfect binding applications. PUR is a perfect fit for books and catalogs because readers tend to give them a work-out by bending and pressing the publication flat. The strength, durability, and lay-flat quality of PUR glue can take a beating and still give your readers a lasting product. Combine PUR with our Inkjet technology, and you have a premium product at a very competitive price point.
Speed, versatility, and value
The longer you have for those final edits, the longer you can wait to determine the quantity needed, the better you will serve your customers. At Elanders, the client can make changes to the document and wait until the last possible minute to place their order. Depending upon the makeup and specifications of the product, our standard turn-time is 3-5 business days. You get peace of mind, and maximum value at minimum risk.
Take advantage of our investment and expertise in equipment, intelligent workflows, and our global logistics to expand your business offer and open new opportunities. Whether you need 1 or 100,000 copies, our focus is on providing the proper means of production for all media types while maintaining the logistical infrastructure of having the right product available to the right people at the right time.