In the heavily competitive market of Higher Education, institutions are faced with the task of building loyalty across multiple audiences; students, parents, alumni, donors, and faculty and staff. Successful institutions are changing the way they market to and communicate with these audiences which are also multi-generational and global in reach.
Communications are shifting from a broad, unified message to one that is more strategic and specific to the individual. Printing targeted, more personalized communications that are visually appealing, creates a deeper, more meaningful connection with your audience. Taking it one step deeper, a tailored message whether to a prospective student or an alumni member, builds loyalty and a sense of belonging.
Stand apart from your competition
Targeted marketing efforts strongly align with the benefits of short-run, on-demand, and personalized printing.
Elanders Americas can help your institution lead the way in recruitment by sending meaningful and relevant messaging. Personalized course guides, for example, provide a tailored set of information featuring the prospective student’s name and only the subject information they have shown interest in. This personal message resonates with the student, differentiates your institution, and delivers a greater return on your investment.
Elanders can also help you support your alumni and donor networks. We align our capabilities to match your brand value by utilizing papers, finishes, and materials that produce high impact pieces to convey your image and tell your story.
Remember, your audience is larger than you think. You are never speaking to just an individual, you are also talking to their influencers, associates, or collaborators. Make certain your first impression is a lasting one.
“Spelman College has a longstanding professional relationship with Elanders, with nearly 20 years of service. From the College’s Christmas card to our alumnae magazine and several other print pieces, their quality of work and customer service care are both impeccable.”
Renita Mathis, Director of Special Projects and Strategic Initiatives